Services · 05
Brand Strategy & Visual Identity
We shape brands from strategy to design, defining your mission, vision and researching market insights, to then expressing them through cohesive visual identity and design across every touchpoint.
- Brand strategy
- Visual identity
- Graphic design
- Packaging
Selected work
Olea Paros
Brand Strategy, Visual Identity & Graphic Design
Kami Collective
Brand Strategy & Visual Identity
Pluck
Brand Strategy & Visual Identity
Branding agency in Dubai
Alined Creative shapes brands from strategy to design: defining mission, vision and positioning, researching the market, and expressing it through a cohesive visual identity across every touchpoint. We work with founders and growing brands that want a brand that makes sense and feels true.
Our branding work covers brand strategy, logo design, visual identity, graphic design and packaging, as in our work for Olea Paros, a wellness resort in Greece.
1. Brand strategy
We define mission, vision, audience and positioning.
2. Visual identity
We design the logo, palette, typography and imagery style.
3. Applications
We apply the identity to packaging, graphics and content.
4. Guidelines
We document how to use the brand consistently over time.
Frequently asked questions
What is brand strategy and visual identity?
Brand strategy defines what the brand stands for and who it is for. Visual identity is how that is expressed: logo, colours, typography, imagery and design applications.
What does a branding project include?
Typically strategy, logo design, visual identity, graphic design and, when needed, packaging and content creation.
Do you do packaging design?
Yes. Packaging design is part of our branding services, as in our project for Olea Paros.