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Atamant by Christie

About the Project:

Atamant by Christie’s previous content missed the mark—lacking the boldness and nuance that make luxury feel alive. Traditional luxury often plays it safe, coming off stiff and predictable, which held the brand back from truly connecting.

We flipped the script, injecting fresh energy and modern sophistication into every frame. In a single day, we captured three months’ worth of vibrant, compelling content that doesn’t just showcase luxury—it redefines it with confidence and personality.

Services: Creative Direction, Content Production

A woman smiling with her eyes closed, covering part of her face with one hand, wearing jewelry and in a sleeveless top.
Young woman with long hair wearing gold jewelry including earrings, a necklace, a bracelet, and a ring, looking upward with her finger on her chin.
Close-up of a woman's hand resting in her pocket, wearing a gold jewelry bracelet with small diamonds, cream-colored pants, and a cropped top.
A woman with dark hair styled in loose waves, wearing a white sleeveless top with buttons, gold earrings, and layered delicate necklaces, sitting against a plain background.
A young woman with long brown hair and blue eyes, wearing gold jewelry including earrings and a necklace, dressed in a green button-up sweater, standing against a plain gray background with a plant in the foreground.
A young woman with long hair and wearing a black dress, her eyes closed, touching her face with one hand and resting her other hand on her waist, standing against a plain wall.
Close-up of a woman wearing a gold necklace with diamond-shaped pendants and a dangling chain, with her hand resting on her chest.
Person holding a small bouquet of white lilies and wearing delicate gold jewelry, including bracelets and a ring.
Black and white close-up portrait of a woman with wavy hair, lifting one hand to her head and slightly biting her lip, wearing a sleeveless top and a delicate necklace.
A woman with curly hair smiling with closed eyes, holding her face with her hands, wearing multiple gold bracelets and necklaces.
A black and white photograph of a woman with wavy hair, resting her head on her hand, wearing earrings and a bracelet, with a composed expression.
A woman with long, curly dark hair wearing a black spaghetti strap dress, standing indoors near a fireplace and a large mirror with golden trim, looking to her left.