About the project
Of The Earth is a farm-to-table concept in Alserkal Avenue, Dubai. The goal of this campaign was to reposition the brand from a café to a credible dinner destination in Dubai’s ever-growing dining scene.
Mid-tier creators drove awareness and discovery, while micro-creators validated the experience through trusted, peer-to-peer recommendations.
Our results
27
Total Posts
Across 17 creators
460 hrs
Total Watch Time
Across 27 posts
123%
Avg View Rate
Across 17 creators · Benchmark: 35%
445K
Total Following
Across 17 creators · KPI: 405K reach
138K
Total Views
Across 27 posts · Benchmark: 15% of reach
7%
Avg Engagement Rate
Across 17 creators · Benchmark: 5% · Calculated by views
