We transformed Tim Hortons into the ultimate autumn experience.

AUTUMN UNWRAPPED

Sparking buzz that made the brand synonymous with the season, positioning Tim Hortons not just as a coffee stop, but as an integral part of the autumn experience.

Our Results

Our Results

Average Engagement Rate


7.9%

KPI 3%
+ 163%

A Season To Sip

Average View Rate


150%

KPI 15%
+ 900%

Total Following


675,000

Creators brought Tim Hortons’ autumn range to life, presenting each drink as the vessel through which consumers experience the cozy essence of the season.

  • Tim Hortons became a go-to curator this autumn, thanks to trending format like “Spend the Day With Me” videos and aesthetic-first visuals

  • Creators highlighted the sensory experience - steam rising from a latte, autumn leaves, cozy settings - to make the drinks feel seasonal and inviting.

Autumn Unwrapped

Creators showed us how they transition to autumn mode, spotlighting how Tim Hortons fits into their seasonal switch up: new routines, new moods, new cravings.

  • Tim Hortons was positioned as the anchor for summer to autumn transformations.

  • The content used natural narrative commentary to guide viewers through the season, showing Tim Hortons as the anchor to new and improved seasonal habits.

KPI 500k
+ 35%