We transformed Tim Hortons into the ultimate autumn experience.
AUTUMN UNWRAPPED
Sparking buzz that made the brand synonymous with the season, positioning Tim Hortons not just as a coffee stop, but as an integral part of the autumn experience.
Our Results
Our Results
Average Engagement Rate
7.9%
KPI 3%
+ 163%
A Season To Sip
Average View Rate
150%
KPI 15%
+ 900%
Total Following
675,000
Creators brought Tim Hortons’ autumn range to life, presenting each drink as the vessel through which consumers experience the cozy essence of the season.
Tim Hortons became a go-to curator this autumn, thanks to trending format like “Spend the Day With Me” videos and aesthetic-first visuals
Creators highlighted the sensory experience - steam rising from a latte, autumn leaves, cozy settings - to make the drinks feel seasonal and inviting.
Autumn Unwrapped
Creators showed us how they transition to autumn mode, spotlighting how Tim Hortons fits into their seasonal switch up: new routines, new moods, new cravings.
Tim Hortons was positioned as the anchor for summer to autumn transformations.
The content used natural narrative commentary to guide viewers through the season, showing Tim Hortons as the anchor to new and improved seasonal habits.
KPI 500k
+ 35%