December 2025Tim Hortons - Tis’ The Season To Sip
About the BrandTim Hortons is a Canadian multinational coffeehouse and restaurant chain. We collaborated with Tim Hortons UK on their 2025 Christmas influencer campaign.
Christmas is all about sharing, generosity, and spending time with loved ones - and this year, Tim Hortons UK wanted to give something back. Creators brought Tim Hortons’ Christmas range to life by seamlessly blending product promotion with festive, story-driven content.
We produced content that connected the brand to Christmas, positioning Tim Hortons not just as a coffee stop, but as an integral part of the holiday season.
Tis’ The Season
❋ Micro & Mid Tier Creator Strategy
Leveraging a strategic mixed-tier influencer approach, mid-tier creators drove brand awareness for Tim Hortons' seasonal menu, while micro influencers provided credibility and authenticity, helping to strengthen consumer trust and drive meaningful engagement.
By strategically aligning creator content with Tim Hortons’ daily giveaway program, the campaign generated excitement at every stage, motivating consumers to engage, participate, and return throughout the Tims 12 Days of Giveaways.
❋ Leveraging Trends on Socials
Context
Our Results
Our Results
Average Engagement Rate
6.05%
KPI 3%
+ 101.67%
Average View Rate
117.8%
KPI 15%
+ 900%
Total Posts
15
Total Engagements
12,000
We created content that seamlessly connected Tim Hortons to the spirit of Christmas, positioning the brand as more than just a coffee stop—it became part of the holiday tradition. Through strategic influencer partnerships and compelling storytelling, we brought the season to life, using Tim Hortons' festive offerings as the centerpiece of authentic holiday moments.
The Result? The campaign drove strong consumer demand, with Tim Hortons' seasonal product range selling out following the campaign.
Total Views