About the project
Árdia is one of Madrid’s most desirable new Spanish dining destinations, where Michelin-level gastronomy meets music, nightlife and culture. With no globally renowned Spanish fine-dining brand in the way Zuma or Cipriani exist for other cuisines, the campaign positioned Árdia to own that space as the world’s first global Spanish luxury dining brand.
The creative direction focused on authentic content with international appeal, building opening buzz and sustaining momentum beyond the launch.
Our results
15
Total Posts
vs 6 KPI
453 hrs
Total Watch Time
Across 15 posts
298%
Avg View Rate
Across 6 creators · Benchmark: 35%
324K
Total Following
Across 6 creators
332K
Total Views
Across 15 posts · Benchmark: 15% of reach
7.9%
Avg Engagement Rate
Across 6 creators · Benchmark: 3%