About the project
Professional rugby club, the London Broncos, approached us with the aim to increase the club’s awareness and cultural relevance among London audiences.
Tapping into Londoners’ appetite for new, social and affordable experiences, creators showcased the energy of live match days and positioned rugby league as an exciting, accessible, must-try activity in the city. The aim was to introduce the club to new communities and turn digital engagement into real-life attendance at home games.
Our results
8
Total Posts
KPI: 6 posts
59 hrs
Total Watch Time
Across 8 posts
130%
Avg View Rate
Across 6 creators · Benchmark: 35%
92K
Total Following
Across 6 creators
20K
Total Views
Across 6 posts · Benchmark: 15% of reach
5.3%
Avg Engagement Rate
Across 6 creators · Benchmark: 3%