About the project
Last Resort, an app that lets users swap and claim last-minute tables at London’s most popular restaurants, approached us with the goal of increasing app downloads and users.
To grow brand awareness for the startup, micro-creators were invited to experience in-demand restaurants, such as Bottarga, Nina, Lagana, Mountain and more, through the app’s last-minute access. The campaign went viral, and as a result, app downloads tripled. The result was authentic, high-performing content that expanded reach and built buzz among an engaged audience.
Our results
17
Total Posts
vs 12 KPI · +41.67%
159 hrs
Total Watch Time
150%
Avg View Rate
vs 15% KPI · +900%
675K
Total Following
vs 500K KPI · +35%
110K
Total Views
vs 100K KPI · +10% · Benchmark: 15% of reach
7.9%
Avg Engagement Rate
vs 3% KPI · +163%
