About the project
Lenar is a newly opened smash burger spot in Mirdif, Dubai, with a focus on building a distinctive social presence and establishing its visual identity from the ground up.
Monthly filmmaker content was created for Instagram and TikTok, capturing the food, atmosphere and personality of the brand through a mix of polished and social-first content, providing a month’s worth of varied content designed to build consistency, engagement and recognition across both platforms.
