SALT is one of Dubai’s most popular homegrown food brands. This campaign’s goal was to shift brand perception beyond burgers and position SALT as an all-day lifestyle destination.
Six creator archetypes (lifestyle, family, corporate, fitness, student and self-care) showed SALT fitting into everyday routines from breakfast to dinner, and everything in between. A mostly micro-creator mix, supported by a few mid-tier creators, delivered varied lifestyle-first content across the GCC.
Our results
Campaign videos
What our creators are saying
“The Alined Creative team have been great to work with in every sense. Super efficient and very friendly.”
Fatima Jammal, Influencer“I genuinely love working with them, they’re super responsive, very nice and flexible, and just a really easy team to work with”
Alya Nassar, Influencer“Really punctual team, responsive, friendly, and professional.”
Celine Lilas, Influencer