About the project
We executed an influencer marketing campaign for Somewhere, Independent Food Company’s globally inspired dining concept, to broaden its appeal beyond its core Emirati audience.
Arab and non-Arab creators were brought together through shared dining experiences, showing how Somewhere reimagines Middle Eastern flavours with a creative twist. Mid-tier creators drove discovery among new audiences, while micro-creators added authentic storytelling and cultural relevance.
Our results
38
Total Posts
Across 24 creators
552 hrs
Total Watch Time
Across 38 posts
130%
Avg View Rate
Across 24 creators · Benchmark: 35%
1.15M
Total Following
Across 24 creators · KPI: 1M total reach
337K
Total Views
Across 38 posts · Benchmark: 15% of reach
5.9%
Avg Engagement Rate
Across 38 posts · Benchmark: 3%
Campaign videos
What our creators are saying
“Professional, kind, and a pleasure to work with.”
Georgina Najjar, Influencer“Such a lovely team, really loved working with the Alined team! my favorite agency so far!!”
Neela Latifi, Influencer“They are very easy to communicate with, super responsive and always willing to assist with anything you need.”
Zodiac Global